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How Mobile Apps Directly Benefit Exhibitors at Trade Shows

Trade shows are in many ways unique to other conferences and events. The goals of attendees and exhibitors alike often revolve around lead generation, research and the sale of a product and service, while industry education and other event favorites are less a priority. Understanding the benefits of a mobile app from the unique viewpoint of a trade show helps everyone involved maximize an event’s potential.

iBeacon for Events

Once again Apple has triggered an event-industry innovation streak. Its iBeacon—a small piece of hardware that transmits signals to a smart device—has sparked the imagination of leading mobile app developers, several of whom have announced beacon-enabled features for their existing event apps.
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