How to create FOMO for your event (your amazing event mobile app is one)

Building anticipation and excitement is a key ingredient for your next successful event. You want to instill FOMO the – Fear Of Missing Out – a powerful psychological phenomenon that can be harnessed to elevate your event to new heights.

And it’s easier than you might think, especially when you start by putting your event in your attendee’s pocket.

Creating FOMO for your event using Core-app’s exceptional event mobile app allows you to unlock features specifically designed to engage attendees and leave a lasting impression.

A few facts about FOMO and its impact on events

FOMO is a potent force that drives individuals to seek inclusion and engagement. In the context of events, it can be leveraged to generate buzz, increase attendance, and enhance the overall experience. Core-App’s event mobile app serves as the perfect catalyst to amplify FOMO, turning your efforts into a can’t-miss event.

May the force be with you.

Event app features that drive FOMO in your attendees

In order to do anything well, you need the right tools and Core-Apps makes it possible to compile your data through seamless integrations, while organizing attendees and turning up their fun factor with gamification.

From the event management standpoint, Core-Apps empowers organizers to leverage personalization that boosts brand awareness; accelerates continuing education opportunities with session check-in, and supports all involved with an easily accessible admin portal.

“Core-apps was able to accommodate everything we needed from our event apps with the app functionality and design, as well as responsiveness for any questions. … Attendee feedback was overwhelmingly positive.”

— Sander R., Director of Marketing and Communications

Create community with networking that increases attendee engagement

Support your attendees in their quest to make valuable connections and get in front of the people they want to meet by using Core-Apps networking tools, including 1:1 connections, meetings, and messages. We’ve integrated permission-based connections so that attendees are always in control of their personal event community and overall experience.

→Pro tip!

Increase attendee engagement by introducing activities, content, and exhibitors via push notifications, surveys, polls, and your social media feed. Be sure to make the most of these tools in the days leading up to your event, during your event, and definitely after your event ends.

Navigate with ease.  

While your attendees are managing their must-see list of exhibitors with Quick List, our Best Path Routing helps them navigate the tradeshow hall quickly and easily via interactive map technology.  

Turn up the fun with gamification.

Between passport games, prizes, audience voting, treasure hunts, and a host of other exciting activities, Core-Apps inspires the kind of friendly competition that motivates your attendees to not miss out on a moment of your event.

→Pro tip!

Get the games going before your event even starts. The Center for Association Leadership suggests you start fanning the FOMO fires by introducing games in advance of your event:

Plan a mobile app game that attendees can play to win prizes, and start the game before the conference begins. For example, create a photo contest where attendees submit photos for various categories, such as preparing for or traveling to the conference, to encourage them to download and begin using the app before they arrive.

Let the games begin!

Event organizers enjoy ease of operations with Core-Apps 

Similar to the expression, “The customer is always right,” we tend to focus on and prioritize the event experience for attendees, especially when trying to create FOMO. However, Core-Apps has kept event managers in mind with some unique features that help ease operations and ensure your successful event.  

Get organized. 

Core-Apps allows event managers to seamlessly integrate with other leading systems — from registration, event management, and AMS/CRM, to name a few — in order to ensure that your registrants get added to your event roster, personal meetings, social feed, and push notifications — automatically 

Tech tip: Core-Apps makes it possible to ensure your attendees never miss what they want. Using Quick List, event attendees can choose the exhibitors they are stoked to see and keep track of the exhibitors they still want to see.

Prioritize personalization to amplify brand awareness 

With Core-Apps, it’s easy to represent your event’s theme and organization’s brand by adding images of featured speakers, highlighting sponsor logos, and sharing photos of the overall experience.  

Tech tip: You can increase sponsorship revenue while elevating sponsor ROI by featuring sponsor highlights like sponsor lists, exhibitor profiles, push notifications, and ads.

→Pro tip!

By leveraging the tech tip above, your event app practically pays for itself. Simply underwrite the cost of your event app by selling sponsorship perks, such as the ads or push notifications listed above. Presenting this opportunity to your exhibitors and industry partners as well will help monetize what will be a strategic investment in an innovative, game-changing mobile event app.

Need a little crash course in How to Get Event App Sponsorship? We’ve got you covered.

Accelerate the excitement with session check-in

Keeping up with session check-ins can quickly become tedious. Fortunately, we’ve made it easy for you, your staff, and all attendees to manage continuing education credits. You’ll have access to see who attended each session, while attendees simply input a code to enter and exit sessions at will. Session tracking is one of the undeniable benefits of using an event app.

Take advantage of an accessible admin portal

Staying connected and establishing a clear, reliable line of communication between you and your attendees is key to event success. Our portal facilitates this kind of communication, allowing you to send important messages and updates, as well as organize event content, ensuring the most compelling is front and center for optimal attendee engagement.

With this portal, attendees are connected and in the know at all times; this applies to events both big and small, even those that feature complex session types, multi-track, and sub-sessions.

Tech tip: Evaluate the success of your event by accessing your portal to review analytics like attendee engagement and survey feedback in order to strategize how you will up the FOMO factor for your next event.

→Pro tip!

Use this portal to personalize your future outreach efforts and create returning attendees out of your first-timers. You can even create enough FOMO to encourage association membership renewal for lapsed members!

“I have to say your app is great and very user-friendly. I’m not the best candidate with technology but was able to see my materials remotely afterwards from my phone. GREAT USE OF technology esp. for a recycling conference!”

— Brad Gardner, Pasquotank County Solid Waste Director

Speaking of recycling, check out our blog post on Sustainable Event Planning with Mobile Apps.

A final word on managing FOMO with your mobile event app

When it comes to memorable event experiences, the creation of FOMO is an art form that requires strategic planning and the right tools. Core-app’s event mobile app provides a comprehensive suite of features to ignite excitement, engagement, and a pervasive fear of missing out.

By leveraging these tools effectively, you can transform your event into an unmissable experience, leaving attendees eagerly anticipating the next opportunity to be part of the action.

Request a demo today!

Marie Smith
Marie Smith

Marie Smith is a Marketing Manager with Community Brands. She is passionate about giving back to her community and has always been involved with membership organizations from being a Girl Scouts of America troop leader volunteer, to a Parent Teacher Association President and VP of Membership, most recently. Marie is passionate about creating special experiences for customers and future customers throughout their experiences with our products and resources. In her free-time, Marie is equally passionate about spending time with her family, gardening, listening to live music, and enjoying good food.