2013-08-05_0948MICEtalk is a business magazine for those involved with meetings, incentives, conferences and events. They recently published an article about providing exhibitors with revenue generating leads.

It is no secret that exhibitors attend events in order to find new business, re-establish existing relationships and demonstrate products and services. New tools, marketing methods and communication systems add greater value to an exhibitor’s participation; before, during and after the event.

For the complete article, download the relevant pages here. Back issues of MICEtalk can be found here.