We all know that certain convention centers and hotels are notorious for having “dead zones.” You’ve been frustrated by them; places where your device can’t find a signal. You can patch these holes with Wi-Fi, but Wi-Fi costs are rising. With the growing popularity of conference mobile apps and the variety of vendors providing them, it’s important to understand what you’re paying for and what you can expect from an app on-site. This comes down to a single key difference—access to information.
Click here to read more from our own Meghan MacLeod in the PCMA Capital Crater “The Chatter” newsletter.