Wow, a lot has been made recently about our CES® Mobile app and its use of the iBeacon technology! We are so excited about being the first to successfully deploy the technology and to do it at one of the largest trade shows in the world is just incredible! While we started doing all types of gamification over 2 years ago, this technology has enhanced our gamification offering beyond anything available in the industry.
Our partner, Radius Networks, supplied the iBeacon’s and a connection to their network, we developed the mobile app portion to make the CES scavenger hunt work. It was great to see so much press on this feature, but using the iBeacon technology at CES was not our first foray into this type of technology. In October of 2013 we deployed a similar technology with our partner Birdzi. At AEM’s ICUEE event (a 500,000 plus square foot event) we tracked floor traffic, exhibitor booth traffic, and attendee trends on the show floor. Also, we used the live traffic data to provide indoor location services to the mobile app.
At IAEE Expo Expo in December we again deployed the technology and showed the floor traffic real-time with a big screen in our booth. Visitors to our booth loved the chance to play with these analytics in real-time – especially the heat maps!! I am proud to say that innovating new technology and being a thought leader has always been one of our strengths. The technology shown and discussed in the cases I have noted above are real and available today – but we have so much more we plan to do with this technology. I invite you to contact us and have us preview you with our vision for the future of events using this technology and other features we have developed.
“Never innovate to compete, innovate to change the rules of the game.” — David O. Adeife